Joah Lui is a media arts maker, filmmaker, and community-engaged arts facilitator acti-vating audiences through video, sound, inter-active installations and maker culture.
DIGI MAJOU is her playful and healing alter ego, combining media & technology with the compassionate ethos of Majou, a Chinese Sea Goddess. DIGI MAJOU beckons, catalyz-es, and illuminates the stories of many hu-man journeys. Together we tap into ancestral knowledge and culture, bringing forth into the present day a powerful call to communicate, and make meaningful play.

Joah is Lead Media Artist for Deer Crossing the Art Farm and holds a B.Sc. in Environ-mental Studies & Geography (UVIC) and an M.A. in Communication (SFU). As a creative technologist and artist, she leans into cultural and ecological storytelling though the combi-nation of craft, textiles, electronics, and me-dia. Joah is a co-founder of the Copper Circle – a partnership with shíshálh Nation artists to build a mobile touch- interactive mural that educates and triggers sound files teaching the shishalh language and the relationships be-tween plants, the lands and waters and shíshálh stewardship of the Earth. Joah is also featured in APTN’s Coyote Science Season 3 in an episode on music technology and lis-tening to the energy of plants.

Joah has a rich history of socially-engaged and collaborative film creation with the Rain-forest Circus, Raising the Curtain (on Demen-tia), Indigenous City Media, Revitalizing Indig-enous Laws for Land, Air & Water (RELAW), Environmental Youth Alliance, shíshálh Na-tion, Talaysay Love the Land Eco Tours, City of Vancouver, Centre of Excellence for Youth Engagement, Filles D’Action/Girls Action Foundation, Access to Media Education Soci-ety and the UN World Summit of Sustainable Development amongst others.

She is happiest hacking and building imagina-tive, new, old, de-colonized and de-colonizing technologies with her two kids in her home-based tiny studio in xwesam/Roberts Creek. Joah is grateful and awed to live with her family on the regenerative and storied lands and waters of the shíshálh and Sḵwxwú7mesh peoples.